One of the most important case of sponsorship, linked to the world of fashion, is that which led to the collaboration between La Rinascente, the chain of department stores present in 8 Italian cities (Turin, Milan, Monza, Florence, Cagliari, Rome, Catania and Palermo), and the Elite Model Look, a famous beauty contest organized by, which every year sees the candidacy of 350,000 aspiring models, aged between 14 and 25, from 70 countries different from all over the world.